03/04/2014

DFX by Lee

 Before I jump on to talk about my post-WIFW blues, let me tell you that this five days of madness has become the most awaited event for me. I am only three fashion weeks old but already so addicted to it. And this one became even more special not only because I got to meet my favourite designers, made countless friends but also because Anaita Shroff Adajania (Vogue’s fashion director) herself asked for my card. The experience was magical!

A week back I spoke about a style challenge that I did with Lee Jeans. Here are the first two looks.

This laser-printed polka dot kinda pair instantly reminded me of bandhani (tie and die) print and its colour happens to be just right for Indian summer. In order to let the print talk I teamed it with a simple white top with some tan accents. The vintage-inspired belt and peep-toe booties became my first choice for accessories.

This pair becomes the first ombre piece in my wardrobe. Did you notice how the button is also keep in the same shade of blue? Appreciating this little detail, I decided to team it with a similar-hued blue shirt. I wanted the top to blend in with the denims to make it an ombre centric ensemble. 




I also got to speak to the brand’s design team and found out what lies behind this new collection.

What has been the inspiration behind the latest collection?
For the longest time, the play in women’s fashion has largely been restricted to top wear, with denims playing a more basic, neutral role. Trends or innovations in denimwear have largely been restricted to experimenting with fits and washes.
But over the last few seasons, trends such as colored denim and prints going rampant across all categories of fashion are a clear indicator that today’s consumer is more willing to experiment than ever before, making printed denims a natural progression of sorts to cater to this new appetite of the consumers. And this is also a global trend, and you will only see it increasing over the coming season.

Did the design team get inspired by street style for this collection?
Today’s young women are more confident in their choices and who want to stand out. We believe this collection complements the attitude and sense of style of young women today who are able to celebrate their femininity and do so with a strong, independent, modern edge. Their wardrobes can be styled any which way – be it street style or high couture wear and we wanted this collection also to be versatile enough to reflect that.

 I read that super-fine narrow stitching technique has been used for denims. How different it is from the regular stitch and does it affect the durability of denim?
Yes, we have made the stitches really sleek. But this is more of a styling element to give it a feminine look. There is no impact on durability as such.


21 comments:

  1. I love the ombre jeans!
    They look fab!
    FashHunny

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    1. Thank you Chandni! They are my favourite too!

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  2. Shelly arent the jeans just amazing :D I wore the ombre too heheh!
    Love Nilu Yuleena,
    from
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    BLOGLOVIN

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    Replies
    1. You are so right Nilu! And they are extremely comfortable too!

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  3. Love them both. Especially the pink.
    Although the ombre is not my style, I'd love to get my hands on the pink pair.

    xox
    www.head2heels.co

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    Replies
    1. Do that Roxanne! It's almost like tie-dye denims. So cool!

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  4. Love the pink ones!

    www.blogvivalavida.com

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  5. Beautiful! I love how you wore the Ombre ones. Pink ones are also fab. Looks great on you.

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  6. Hey!
    Where are your peep-toe booties from? Love them!
    -Tanushree

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  7. They Looks fabulous. Beautiful words & Pictures u have sheared in your article.



    International Brand Licensing & What is Brand Licensing

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  8. Love both the looks.. Where is the white top from?

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    Replies
    1. Hey Shweta! The top is from Zara. Got it on sale three years back.

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  9. Love both the looks.. Where is the white top from?

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  10. You look stunning in both the looks Shelly, but I love the first one more. Love how you've teamed pink jeans with brown shoes. Totally love it.
    www.sigan.co.in

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  11. I wanted to thank you for this great read.Thanks for sharing\


    Consumer Product Licensing & International brand licensing

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